In its second-largest acquisition, Amazon buys the company for $970 million.
Zibaba has been the Facebook storefront of choice for many other leading fashion brands to launch stores inside the social network.
Topman, one of the leading fashion retailers in the UK has entered the social commerce space and opened a store inside Facebook using Zibaba’s full featured f-Commerce platform.
“When a big brand such as Topman opens a Facebook store and chooses Zibaba it indicates two things,” Ronen Shlomo, CEO of Zibaba, stated. “One is that the time is right to add a Facebook store to any existing online offering and secondly that Zibaba fully caters to the social commerce requirements of any brand, big or small”.
In addition to Topman, Zibaba has been the Facebook storefront of choice for many other leading fashion brands to launch stores inside the social network. These include brands such as Bank, Uniqlo, Firetrap and and Fly53. “It’s a level playing field right now in terms of Facebook storefront providers, but I feel that Zibaba is starting to lead the field in a number of verticals and fashion is just one of them.” Stated Ronen Shlomo.
“We are very excited that Topman has chosen Zibaba to power their Facebook store,” said Michael Katz, VP Business Development, Zibaba. “In just a few months we have seen an incredible growth in the number retailers making the transition in Facebook. For Zibaba our customer base is doubling month on month. We believe that merchants are beginning to understand and realize the potential of being able to reach customers in their favorite social network. Additionally they are also utilizing the full social interaction features of our stores such as ‘share’, ‘ask advice’ and ‘like’. Customers are now able to have a two way communication with brands and the brands get a clearer picture of what consumers want, like and dislike”.
The social commerce solution offered by Zibaba includes the ability for merchants to run Group Offers, Flash Sales and Coupons directly from their Facebook store. Zibaba also assists merchants to promote their Facebook stores by connecting them to online marketing professionals within the environment of a Social Affiliate Network. “We don’t just give our clients a store and leave them to get on with it. We want our clients to succeed and therefore we provide them with the tools to do just that” stated Ronen Shlomo.
About Zibaba – http://zibaba.com.
Founded in 2008 by Ronen Shlomo (CEO) and Arie Fishler (CTO) to offer marketing solutions that tap into the potential of social engagement. Zibaba has made ground breaking developments in the world of social commerce and has become a leading provider of f-commerce marketing platform solutions enabling anyone to manage online stores within the Facebook social media environment. Zibaba is a Facebook ‘preferred developer’ company.