September 8, 2011, 10:18 AM

A mobile bridge between coupons and loyalty cards

Retailers can use a text message service to help consumers redeem coupons.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

Mobile marketing firm ShopText Inc. has partnered with Internet giant AOL to create a national coupon network, through online coupon portal AOL Shortcuts, which links traditional media and digital coupons to retailers’ and brands’ loyalty cards.

Shoppers “clip” coupons with a text message when they see a short code—a truncated phone number—in television, print, on-package, online and mobile advertisements. Shortcuts instantly loads the coupons onto consumers’ loyalty cards from participating merchants. The coupons are automatically redeemed when shoppers swipe their loyalty cards at checkout. Using the Mobile2Card service, which connects shoppers’ mobile phone numbers for texting with their Shortcuts accounts, shoppers will be able to redeem coupons at more than 4,000 stores of retailers offering coupons via Shortcuts.

“Our combined national mobile couponing solution is simple, secure and truly digital. Brands and retailers will now be able to measure traditional, social, online and mobile media response, coupon loads, and redemption in real time from one reporting dashboard,” explains Steve Roberts, CEO of ShopText. “Brands and retailers can create a new direct-to-consumer mobile channel to drive commerce and loyalty.”

Shortcuts provides a national direct-to-card retailer network, as well as the reach of AOL and existing relationships with manufacturers and retailers. ShopText launched mobile couponing directly to shopper cards in certain regions of the U.S. last year.

“Partnering with ShopText will allow us to offer consumers even more savings that are both simple and convenient,” says Tara Trocki, general manager of Shortcuts. “We provide a true one-stop shop for manufacturers and retailers interested in enhancing the impact of traditional, online and mobile media campaigns.”

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