In its second-largest acquisition, Amazon buys the company for $970 million.
Consumers can personalize electronic greetings with images and their signatures.
For those times when a regular e-mail is too plain for a special note, Blue Mountain.com, an American Greetings Corp. company, has released an iPad app that lets users create personalized electronic stationery to send via e-mail or post on Facebook.
The free mobile app includes 10 colorful stationery designs that a consumer can personalize with text, photos, decorative graphics and her own signature. A well-wisher can fill the entire page with text or place images and her signature where she chooses. After selecting a design, she taps the Photos, Text, Decorate or Signature buttons to add those elements. To add a signature, she signs her name using her fingertip. The width of the pen tip and color can be adjusted.
When the note is ready, the consumer can send it as a JPEG image in an e-mail or post it to her Facebook account. She also can create and save templates to reuse.
“We know that consumers are always looking for quick and easy, yet personal, ways to connect and we are very excited to bring the charm of a handwritten letter to life in this convenient form,” says Linda Marshall, brand director at American Greetings Interactive.
American Greetings is No. 187 in the Internet Retailer Top 500 Guide.