September 6, 2011, 1:21 PM

National Louis University looks to Groupon to attract graduate students

Two students already have used the 57% discount to enroll in a teaching course.

Zak Stambor

Managing Editor

Lead Photo

National Louis University hopes to attract students for its masters of arts in teaching program through online daily deals.

The Chicago-based university today launched a Groupon offer for a three-credit introduction to teaching graduate-level course; the class typically costs $2,232, but students using the discount voucher will pay $950, a 57% discount. The class is open to students with undergraduate degrees and aims to give them an idea of what to expect from the university’s two-year graduate program.    

"We realize in order to thrive in the competitive environment of higher education, we need to be where our students are and speak to them in a way they are used to speaking,” says Nivine Megahed, president of National Louis University. “Many of our potential students receive daily e-mails from Groupon.””

The offer can help potential graduate students determine whether they want to devote the time and resources necessary to obtain a master’s degree, she says.

Ten hours after the offer became available, two consumers had bought the deal. The university will offer the discount until Tuesday.

The offering is the first time a higher education institution has used Groupon to attract potential students, says a Groupon spokeswoman.

"This is the type of experience you could only find on Groupon," she says. "We're constantly looking for innovative organizations like National Louis University to help subscribers discover new passions and pursue their interests. This is a great way to explore a career in teaching and determine if it's something you'd like to pursue."

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement