September 2, 2011, 3:37 PM launches long-term free shipping

The offer is available to customers in 48 states for orders over $25.

Internet Retailer
Lead Photo, an online retailer of bulbs and light fixtures, has introduced a long-term free shipping offer for customers in the 48 contiguous states in the U.S. Under the program, customer orders of more than $25 will ship for free., No. 493 in the Internet Retailer Top 500 Guide, implemented the program earlier this week after customer satisfaction research showed shoppers valued a free shipping program, says Mike Connors, CEO.

“The customer response to the $25 free shipping test offer was overwhelming and it has had a very positive effect on our business,” he says. Connors declined to offer specific results so far.

To receive free shipping, shoppers must enter the promo code FREESHIP25 during checkout. Orders ship from the warehouse in Worcester, MA, and typically arrive in one to three business days via FedEx Ground services.

Comments | 2 Responses

  • What % of your sales for the past 2-3 yrs represents shipping? Raise your prices to cover that, along with an adder for next year's anticipated UPS/Fed Ex increases and then launch your own free shipping deal. If not, then it takes higher sales volume... What % increase in sales does it take to cover the margin hit if you can't raise your prices? Can you achieve it? Is it worth losing your business if you get it wrong? Daily deal madness with no profits and now free shipping for no profit. What does a .com store look like when its gone? Craziness.

  • i cant believe this!! me and my sister just got two i-pads for $42.77 each and a $50 amazon card for $9. the stores want to keep this a secret and they dont tell you. go here

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