September 2, 2011, 10:56 AM introduces ‘Jacuzzi University’ video series

Developed in-house, buying guides try to answer all of a shopper’s potential questions.

Internet Retailer
Lead Photo adds video buying guides. Inc. has released a buying guide video series designed to address every potential question a shopper might have about a Jacuzzi tub. The video is available on sites and, which operates multiple niche home improvement sites such as and, developed “Jacuzzi University” in collaboration with Jacuzzi, the manufacturer of hot tubs, bath tubs and related products., No. 80 in the Internet Retailer Top 500 Guide, has shipped more than 25,000 Jacuzzi products in over 10 years.

“Instructional and marketing videos are common, but rarely do you find media that also targets shopping,” says Zak Kerns, Jacuzzi brand manager at “I looked at the sticking points our customers have while shopping Jacuzzi tubs, and used these as the framework for the video series.”

The in-house media team at did the scripting, filming and editing of the Jacuzzi buying guide. Shoppers can view the entire series in about 15 minutes. The video series can be found by typing Jacuzzi University into the search bar at,, and


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