September 1, 2011, 1:37 PM

Finish Line Goes Extra Mile with ChannelAdvisor Comparison Shopping Tool

ChannelAdvisor’s Comparison Shopping solution helps retailers increase online sales while minimizing administrative hassles.

Research Triangle Park, NC – August 30, 2011 – ChannelAdvisor, a global e-commerce platform provider that helps retailers sell more across online channels, today announced that Finish Line, a premium retailer of athletic footwear, apparel and accessories, is using ChannelAdvisor’s Managed Comparison Shopping solution.

ChannelAdvisor’s Comparison Shopping solution helps retailers increase online sales while minimizing administrative hassles by taking a single product feed and distributing it to multiple shopping engines. Finish Line has experienced a significant, double-digit increase in year-over-year revenue from comparison shopping.

“Our customers are more informed than ever and routinely check out product news and reviews and comparison shop before they buy,” said Finish Line Vice President of E-Commerce, David Seifert. “They expect the best from us and ChannelAdvisor has helped extend the premium experience we offer in our stores to our online channels by increasing the availability of our brands to relevant, highly trafficked comparison shopping engines.”

Currently ranked 174 in the Internet Retailer Top 500 Guide, Finish Line joins an impressive list of global retailers using ChannelAdvisor, including some of the largest, most successful retail brands such as Dell, Victoria's Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

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