September 1, 2011, 2:34 PM

E-commerce platform provider launches mobile storefronts

Savtira partners with mobile vendor Oakwood Systems to build m-commerce sites.

Kevin Woodward

Senior Editor

Lead Photo

Mobile commerce storefronts will share shopping carts with a merchant's e-commerce site.

Savtira Corp. is adapting its e-commerce platform to the mobile arena in a deal with mobile technology provider Oakwood Systems Group Inc. The resulting product, Web 3.0 Cloud Commerce, will enable e-retailers to optimize their e-commerce sites for display on mobile devices while maintaining a single shopping cart for their e-commerce and m-commerce stores.

Savtira says a mobile commerce site is essential as more consumers shop on mobile devices, like Android phones and iPads as well as iPhones. The mobile storefronts mirror many aspects of a merchant’s e-commerce site, says Mike Hansen, Savtira chief operating officer.

The goal is to ensure consumers can access their shopping carts and make purchases anywhere they use a device with a web browser, Hansen says.

Savtira is offering a special feature for the web and mobile commerce sites of retailers of digital goods. The digital locker enables a consumer to access a purchase, such as a song, game or e-book, and view it on a desktop computer, smartphone or tablet, Hansen says. The mobile service also incorporates tools so consumers can chat about their purchases on popular online social networks such as Facebook and Twitter.

Oakwood, a technology services company, also is taking an equity stake in Savtira. Oakwood did not disclose how much it is investing.

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