In its second-largest acquisition, Amazon buys the company for $970 million.
The company chose Searchmetrics for its unique database, in-depth competitor analysis and scalability in order to best serve customers looking for the exceptional quality and value of the Crate and Barrel brand.
New York, NY – August 23, 2011 – Searchmetrics, the global leader in search analytics software, today announced that leading home furnishings retailer Crate and Barrel has selected Searchmetrics as their search engine optimization tool of choice. The company chose Searchmetrics for its unique database, in-depth competitor analysis and scalability in order to best serve customers looking for the exceptional quality and value of the Crate and Barrel brand.
"Crate and Barrel is one of the world's most admired brands, whose very name evokes the idea of beautiful, affordable goods inspired by contemporary design from around the world," said Dr. Horst Joepen, CEO, Searchmetrics. "The company has always put its customers first and we're pleased to be able to partner with them to help them keep their products visible to buyers who expect the company's products to be on the first page of search results."
“We are committed to a path of constant innovation to provide our customers with the best online shopping experience,” commented John Seebeck, Crate and Barrel Vice President for eCommerce. “The expertise of partners like Searchmetrics will help us take our online presence to the next level.”
As a Premium customer of Searchmetrics, Crate and Barrel will benefit from access to Searchmetrics‘ worldwide database of 25 million keywords and 55 million domains as well as automated link management, web analytics integration, keyword tracking and more. Best quality data makes Searchmetrics a top choice for leading brands and ecommerce websites, which constantly require product and market insight to maintain an advantage online.