August 29, 2011, 2:58 PM

ShopIgniter Works with Involver to Expand its Social Commerce Offering

The partnership allows online retailers and brands to manage all aspects of their social Web presence.

Portland, OR — August 23, 2011 — ShopIgniter, a provider of innovative social commerce software, today announced a partnership with Involver, a social marketing platform used by over 500,000 companies worldwide, to deliver an integrated solution that helps businesses easily manage content, commerce, promotions and analytics across the rapidly evolving social Web.

The partnership allows online retailers and brands to manage all aspects of their social Web presence, and measure the purchase influence of consumers sharing information about products, rewards, and promotions. The combined solution provides brands, retailers and agencies a way to manage social Web applications and content publishing through promotions, product merchandising and marketing. Customers can personalize the experience and deploy best-practice social Web content and commerce functionality with a custom look and feel that represents their brand.

“ShopIgniter is focused on providing its customers with all the tools they need to fully leverage the social Web,” said Matt Compton, CEO of ShopIgniter. “With this partnership, joint customers will have access to a wide array of social Web management capabilities to engage their existing customers with meaningful content and promotions, acquire new customers, create powerful brand experiences, and drive eCommerce ROI across the social Web.”

“Executing campaigns across social media channels gives businesses the opportunity to engage and activate people in new ways,” said Jascha Kaykas-Wolff, SVP of Marketing and Customer Success of Involver. “Partnering with ShopIgniter simplifies our offerings to customers who want to more effectively manage and power multiple components of social commerce, and measure the return on the campaigns they run.”

ShopIgniter provides social commerce software that includes the Social Promotion Engine™ to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully transactional Facebook store with in-stream purchasing; and social commerce analytics; all of which are delivered via a cloud-based, social commerce platform.

Involver’s Audience Management Platform acts as a marketer’s system of record, bringing everything from app management and wall response/moderation to publishing updates and analytics into a single intuitive interface.

About Involver

Involver is the solution of choice for the world’s biggest brands trying to connect with customers on social networks. Over 500,000 brands and agencies — including Nike, Facebook, Cisco, and the NFL — use Involver to power their marketing efforts to a combined audience of over a billion relationships.

Involver pioneered the first social app suite on Facebook and is now leading the industry with SML™ (Social Markup Language), allowing front-end developers to achieve pixel-perfect application development. Involver’s Audience Management Platform acts as a marketer’s system of record, bringing everything from app management and wall response/moderation to publishing updates and analytics into a single intuitive interface.

Involver is a Facebook Preferred Developer and a technology provider for Facebook's internal marketing team, with applications like the Involver Leaderboard and Stories. Headquartered in San Francisco, CA, with Offices in Austin, TX, and New York, NY, Involver was founded in 2007 and investors include Bessemer Ventures, Cervin Ventures and WTI. Learn more at www.involver.com.

About ShopIgniter

ShopIgniter is a rapidly growing, social commerce software company. ShopIgniter helps retailers and brands activate their customer networks to extend their reach and generate revenue through social commerce efforts. ShopIgniter provides social commerce software that includes the Social Promotion Engine™ to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully transactional Facebook store with in-stream purchasing; and social commerce analytics; all of which are delivered via a cloud-based, social commerce platform.

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