The social network says acquiring Gnip will help companies better understand what consumers and other brands are saying across Twitter.
iProspect and Kenshoo Expand Global Digital Marketing Partnership
Industry leaders strengthen collaboration on robust technology platform to deliver best-in-class online marketing solutions.
Boston (August 25, 2011) – iProspect, a leading global digital performance agency, and Kenshoo, a global leader in digital marketing software, today announced an expanded partnership in which iProspect will leverage and customize the Kenshoo Enterprise Platform globally to improve search marketing, social media and local online advertising campaigns for some of the world’s most elite brands.
“Kenshoo continues to impress us with its innovative product suite and strong customer support,” said Robert Murray, iProspect CEO. “With Kenshoo under the hood, iProspect teams will be more efficient in managing workflow and more effective in campaign optimization, ultimately leading to better performance for our clients.”
iProspect, part of the Aegis Group, a leading global digital performance agency, has managed campaigns through Kenshoo for more than two years and achieved strong results for its clients. Using Kenshoo Search, for example, iProspect delivered a 58 percent increase in ROI quarter-over-quarter for a leading retailer’s largest campaign. iProspect was also an early adopter of Kenshoo Social, using the product to achieve a 71 percent lift in direct ROI from Facebook ads for a leading apparel manufacturer. This new agreement paves the way for stronger global integration and unique co-developed solutions.
“iProspect is very sophisticated in its approach to digital performance,” added Yoav Izhar-Prato, Kenshoo CEO. “By combining the talents of iProspect’s people with Kenshoo’s engineering core, we can create huge advantages for blue chip advertisers.”
iProspect and its clients have seen tremendous value in newly-released Kenshoo solutions such as Kenshoo Editor, a desktop application for SEM management, and Kenshoo RealTime Campaigns, an automated tool that updates search ads dynamically based on real-time inventory and merchandising. As part of this partnership, iProspect will beta test future Kenshoo product releases and help guide user-experience enhancements.
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: The 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media, and online advertising. The Kenshoo Universal Platform delivers the automation, business intelligence, integration, and scale needed to make better marketing investments. Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local, and Kenshoo Social to direct more than $15 billion in annual sales revenue. Kenshoo powers 6 of the top 10 retailers in the world, 6 of the top 10 hotel groups, 7 of the 10 biggest telecoms, 8 of the 10 largest ad agency networks, and 22 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Expedia, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.