Ann dresses up its Q2 web sales

If web sales are an indicator, Ann Inc.’s online shoppers are dressing more for success these days.

For the second quarter ended July 30, Ann, which changed its corporate name from Ann Taylor Stores Corp. earlier this year and is No. 95 in the Internet Retailer Top 500 Guide, reported:

• Total web sales increased 29.9% to $46.5 million from $35.8 million in the second quarter of 2010.
• E-commerce sales for the Ann Taylor brand grew year-over-year 29.9% to $22.6 million from $17.4 million.
• E-commerce sales for the Loft brand grew year-over-year 29.9% to $23.9 million from $18.4 million.
• Total sales increased 15.4% to $558.2 million from $483.5 million in the second quarter of 2010.
• Comparable-store sales increased 8.6%.
• Net income rose year-over-year 33.3% to $24.8 million from $18.6 million.

Internet Retailer calculates the web accounted for 8.3% of total sales compared with 7.4% in the second quarter of 2010. “We delivered solid results in the Ann Taylor brand, with strong performance in the e-commerce and factory channels and positive, but softer-than-expected, performance in the stores channel,” says CEO Kay Krill.

For the first two quarters:

• Total web sales increased 33.2% to $104.2 million from $78.2 million in the first two quarters of 2010.
• E-commerce sales for the Ann Taylor brand grew year over year 36.0% to $52.1 million from $38.3 million.
• E-commerce sales for the Loft brand grew year over year 30.6% to $52.1 million from $39.9 million.
• Total sales increased 12.5% to $1.08 billion from $959.7 million in the first two quarters of 2010.
• Net income rose year-over-year 26.5% to $52.1 million from $41.2 million.

Internet Retailer calculates the web accounted for 9.6% of total sales compared with 8.1% in the first two quarters of 2010.