August 18, 2011, 11:36 AM

Site search proves the right fit for U.K. uniform e-retailer MyWorkwear

Consumers using its site search tool convert nearly three times as often as other shoppers.

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Shoppers who visit online uniform retailer MyWorkwear and use its site search convert nearly three times as often as other consumers on the e-commerce site. MyWorkwear is based in the United Kingdom and uses site search technology from SLI Systems.

Shoppers can search the e-commerce site by keyword, product code, brand and color, and the retailer says its site search reflects the actual keyword phrases used by uniform shoppers. “We have a high percentage of repeat shoppers since customers can upload sizing, logo, and monogram details and use this data to make future purchases,” says Chris Wood, SEO and marketing director at MyWorkwear. “When these repeat shoppers return to our site, they expect to quickly find new items and complete their orders. SLI’s site search lets our customers easily sort through choices in clothing, styles and colors, and offers more intuitive results based on the keywords shoppers commonly use.”

Shoppers who use site search on the MyWorkwear also tend to spend more. Average order value for consumers using site search stands at 85 British pounds (US$140) compared with 65 pounds (US$107) for consumers who don’t use the tool. Additionally, consumers using site search spend on average about eight-and-a-half minutes on the e-commerce site, compared with about three minutes for other visitors.

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