August 15, 2011, 12:14 PM

Web sales are up slightly for J.C. Penney

JCP.com sales increased 2.8% in the second quarter.

Bill Briggs

Senior Editor

Lead Photo

The web outperformed total sales in the second quarter for J.C. Penney Co. Inc.

For the quarter ended July 30, Penney reported:

  • Online sales of $326.0 million, up by 2.8% from $317.0 million in Q2 2010. The biggest sales gains came from women's apparel and accessories and fine jewelry, the company says.
  • Total sales of $3.91 billion, down by 0.8% from $3.94 billion, which the company attributed to its exit from the catalog business.
  • Comparable-store sales for the second quarter rose 1.5%.
  • Net income of $14 million, flat compared with the prior year quarter.

Internet Retailer calculates the web accounted for 8.3% of total sales for the quarter, compared with 8.0% last year.

Despite challenging economic conditions, “we have made significant strides in implementing our merchandising growth initiatives, with sales gains across our apparel and accessories businesses both in stores and on JCP.com,” says Myron E. Ullman, chairman and CEO of J.C. Penney, No. 20 in the Internet Retailer Top 500 Guide.

For the first six months:

  • Online sales were $702.0 million, up by 4.7% from $670.2 million in the same period last year.
  • Total sales of $7.85 billion, down by about 0.2% from $7.87 billion.
  • Comparable-store sales increased 2.7%.
  • Net income of $78 million, up by 5.4% from $74 million in the prior year period.

Internet Retailer calculates the web accounted for 8.9% of total sales for the period, compared with 8.5% last year.

Comments | 1 Response

  • They may be up, but if there are chooses in colors on an item, you may not get the color you wanted. The main large Picture shown are not always what you get. One they do not tell you the detailed color name of the image being shown. Gives you a drop down menu, and you may think you have just ordered the picture shown. Each time I have ordered an item shown in the large image, I receive a different pattern. Besides the fact, JCPennys is my favorite store to shop at, I just wish their on-line web page would show you the actual picture of the item you ordered in the check out list, than the item you thought you were ordering. I am hoping signing up on this web site I will be able to really find the item I am really looking for at the closest JCPennys store to me...about 1 hour away.

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