August 15, 2011, 1:48 PM

Aggregate Knowledge Strengthens AK Platform Privacy Focus With TRUSTe Certification and AK Privacy Assurance Program

New TRUSTe verification of data privacy for the AK Platform.

SAN MATEO, Calif.-- Aggregate Knowledge (AK), a leading SaaS (Software as a Service) audience and campaign analytics company, today announced TRUSTe verification of data privacy for the AK Platform. In a complementary move, AK also launched its formal AK Privacy Assurance Program to promote online trust on behalf of its customers.

“The AK SaaS infrastructure was built on behalf of agencies, advertisers, and ad networks to enable them to safely and efficiently run their media businesses”

As a pure-play, data-neutral technology company, AK offers its customers campaign and audience analytics with simple, actionable insights, along with multi-touch attribution. From its inception, the AK Platform was built to make media accountable and adhere to strict compliance with industry-standard self-regulating privacy initiatives such as TRUSTe. Aggregate Knowledge is also an active member in the Network Advertising Initiative (NAI), and is compliant with Evidon and PrivacyChoice.org.

“The AK SaaS infrastructure was built on behalf of agencies, advertisers, and ad networks to enable them to safely and efficiently run their media businesses,” said David Jakubowski, CEO, Aggregate Knowledge. “Our clients think of us as their outsourced engineering team. We provide the advanced analytics and attribution platform for them. As such, we have no financial incentive for data. We are an independent third-party that guarantees and enforces privacy for the clients that use our platform.”

In addition to self-regulating initiatives, AK gives consumers visibility through an advertiser registry that resides on AK’s website. Through the registry, consumers can view a list of participating advertisers who have targeted them based on their non-PII data. They can opt-out from those advertisers directly from the AK website or from privacy partners such as NAI.

The AK Privacy Assurance Program comes with a comprehensive list of privacy assurance items and will be provided in each AK customer contract, specifying:

No personally identifiable information (PII) obtained.

No use of Flash cookies for data.

No misleading data retention.

No buying, selling, or owning data.

True transparency and control over privacy.

AK advertiser registry for viewing advertisers and opting out.

A single, robust opt-out solution on the AK website for consumers with a guarantee that cookies and data will be eradicated.

Simple-to-read privacy policy on the AK website, accessible from any page.

Compliance and adherence to all NAI, Evidon, and PrivacyChoice.org self-regulating policies and simple opt-outs from each organization.

Privacy policy certified through the TRUSTe Privacy Seal program.

“The AK Privacy Assurance Program, which now includes the TRUSTe privacy seal, lets our platform clients, and consequently their customers, know that the data our AK Platform ingests will be handled responsibly,” said Jakubowski. “That, in turn, results in more trust and ultimately more online purchases for our clients.”

About Aggregate Knowledge

Aggregate Knowledge is a leading SaaS (Software as a Service) company delivering the campaign and audience analytics on which the world's largest advertisers make their digital media decisions. The patent-pending AK™ Platform combines campaign analytics with audience data mining and multi-touch attribution to make media accountable, helping advertisers, agencies, DSPs, ad networks, SSPs, and publishers manage with the software they need to run their businesses themselves.

Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, OVP Venture Partners, and Foundation Capital.

More information can be found at www.aggregateknowledge.com.

 

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