August 15, 2011, 12:57 PM

AdvantageBridal.com Commits to the buySAFE Program

AdvantageBridal.com is increasing its website conversion rate by 7.5%.

Arlington, VA and Torrance, CA (August 11, 2011) – buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers, and AdvantageBridal.com, a leading online wedding accessories retailer, determined during a recent A/B test that the use of the buySAFE program materially increased website conversion and sales at AdvantageBridal.com while also improving the customer purchase experience.

AdvantageBridal.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program.  The results were clear and compelling.  By utilizing buySAFE, AdvantageBridal.com is increasing its website conversion rate by 7.5%. The test was conducted over a multi-week period during June/July 2011. The results were highly statistically significant with over 197,000 unique visitors and over 3,400 orders included in the test.  With buySAFE, AdvantageBridal.com saw 1.24 additional sales for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution. 

“We’ve been in business since 1992 and have become very successful by building our business on 4 fundamentals: values, integrity, trust and ingenuity” said Sandy Keller, President of AdvantageBridal.com. “The buySAFE Program reinforces these fundamentals that have made our business so successful and the objective A/B test results and buyer feedback proves that the buySAFE program is valued by our customers”.

"The team at AdvantageBridal is truly committed to their customers and works hard to provide them a superior shopping experience for their customers," said Mike Saad, Enterprise Sales Manager at buySAFE, Inc. "By providing online shoppers added value and increased peace of mind, they buy more and more often which helps great merchants like Advantage Bridal be even more successful."

About buySAFE

buySAFE, Inc. provides website conversion and customer satisfaction programs for online retailers that increase profits and lift buyer loyalty. buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 22 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as the sole provider of its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About AdvantageBridal.com

Based in the city of Torrance, California, Advantage Bridal was formed in 1992, and operated two bridal shops in the South Bay area of Los Angeles.  Growing to become the premier online wedding and special occasion retailer, now offering over 40,000 unique products, they became a strictly online service upon selling their second brick-and-mortar store in 2004.  AdvantageBridal offers thousands of discounted wedding invitations, hundreds of unique wedding favors and a vast array of decorated apparel, stationery, accessories and personalized gifts. For more information, visit: http://www.advantagebridal.com

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