PetSmart acquired Pet360 for $130 million in cash and up to $30 million more in future performance-based payments.
Simon Cooper was previously a product strategy director at TradeDoubler and has more than eight years of search marketing experience. Timila Boukhtouche spent five years at Google, where she developed sales for its advertising solution suite of products.
London (August 11, 2011) – Kenshoo (www.kenshoo.com), a global leader in digital marketing software, has today announced the appointment of Account Directors, Simon Cooper and Timila Boukhtouche, at Kenshoo’s European headquarters in London.
Cooper, previously a Product Strategy Director at TradeDoubler and with more than eight years search marketing experience, brings a wealth of industry knowledge to Kenshoo’s growing EU team. Whilst at The Search Works, Cooper headed up work with key travel clients such as Virgin Holidays, James Villas and Octopus Travel.
Cooper, who will be heading up European client services for the travel vertical at Kenshoo, said: “This is an exciting time as the European Kenshoo team is developing quickly and we continue to bring cutting edge solutions to the digital marketing software space. I am looking forward to being a part of this growth and helping our customers achieve their business goals.”
Boukhtouche, who will be leading client services for France at Kenshoo, brings a history of success in the online marketing industry. Moving from creating paid search partnerships at TripAdvisor, Boukhtouche previously spent five years at Google, developing sales for its advertising solution suite of products. She also contributed to shaping Google’s French Adwords team and co-launched a customer education programme, for both face-to-face and online learning.
Also keen to be joining the Kenshoo European team, Boukhtouche is looking forward to adding another industry leader to her bow. “I have been fortunate to work with some of the real innovators within the online marketing industry and see a move to Kenshoo as a progression of this. I’m excited to see the impact of Kenshoo’s developments over the coming year, specifically as we bring enhanced solutions to advertisers and agencies in the French market.”
Chris Ward, Managing Director of Europe at Kenshoo, said: “We have ambitious plans for the European market and see the appointments of Simon and Timila as instrumental to achieving them. Together they have over 15 years of industry experience which will help us drive into new markets and continue to develop those that we are already a part of. After having just celebrated Kenshoo’s 5th birthday, this is just an example of our future plans as we still have several positions open at the moment whilst we source the right expertise.”
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media, and online advertising. Kenshoo’s global platform delivers the control, automation and results needed to make better marketing investments. Advertisers, agencies and marketing providers use Kenshoo EnterpriseTM, Kenshoo SocialTM, and Kenshoo LocalTM to direct more than $15 billion in annual sales revenue. Kenshoo powers five of the top ten retailers in the world and eight of the ten largest ad agency networks. With campaigns running in more than 100 countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.