August 10, 2011, 9:33 AM

U.S. web sales jump 13% for QVC in Q2

The web accounted for 35% of domestic revenue.

Mark Brohan

Research Director

Lead Photo

The web now accounts for more than one-third of all sales in the U.S. for QVC. The growth in domestic web sales in the second quarter outpaced the increase in total revenue.

For the second quarter ended June 30, QVC, No. 8 in the Internet Retailer Top 500 Guide, reported:

  • Growth in U.S. web sales of 12.9% to $431.2 million from $381.8 million in Q2 2010. QVC does not break out international e-commerce metrics.
  • Total sales increased 7.4% to $1.89 billion from $1.76 billion.
  • U.S. sales increased 3.4% year over year to $1.23 billion from $1.19 billion.
  • Total overseas sales increased 53.3% year over year to $866.0 million from $565.0 million.
  • The web accounted for 35% of all U.S. sales compared with 32% in the second quarter of 2010.

“We continue to build momentum even in these uncertain economic times with consolidated second quarter net revenue growth,” says Mike George, QVC CEO.

For the first two quarters QVC also reported:

  • Growth in U.S. web sales of 14.6% to $859.6 million from $749.8 million in the first two quarters of 2010. QVC does not break out international e-commerce metrics.
  • Total sales increased 5.4% to $3.72 billion from $3.53 billion.
  • U.S. sales increased 3.4% year over year to $2.42 billion from $2.34 billion.
  • Total overseas sales increased 29.3% year over year to $1.50 billion from $1.16 billion.
  • The web accounted for 35.5% of all U.S. sales compared with 32.0% in the first two quarters of 2010.

QVC’s parent company is Liberty Media Corp., which also broke out sales in the second quarter for its e-commerce business. That unit includes Provide Commerce Inc., Backcountry.com Inc., Bodybuilding.com LLC, Celebrate Interactive Holdings Inc. and other subsidiaries.

For the second quarter:

  • Sales increased 18% to $347 million from $294 million in the second quarter of 2010.

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