E-commerce services provider Optaros appoints a new CEO

Rob Willms

Rob Willms has become the new president and CEO of e-commerce consulting firm Optaros. Optaros provides web site design, development, hosting and support services for online businesses. Its clients include Joss & Main, a unit of CSN Stores LLC, No. 51 in Internet Retailer’s Top 500 Guide, Macy’s Inc., No. 17, and RueLala.com, No. 190.

Willms has more than 20 years of experience with web and technology companies, most recently as founder and CEO of digital production company digitalArbor, says Optaros. Prior to that, Willms held several executive positions at online marketing firms Digitas and Bain & Company.

“Rob is a seasoned business and operations executive with a broad range of experience and a track record of building successful ventures,” says Larry Bohn, managing director, General Catalyst Partners, a co-investor in Optaros; Bohn also serves on the Optaros board. “We are fortunate to name him CEO, as his experience leading companies through rapid growth will help us scale Optaros to meet the demands of leading, innovative retailers in these disruptive times.”

Founder and former CEO Bob Gett will remain board chairman of Optaros, and Willms will serve as a board member.

“I am eagerly looking forward to leading Optaros through its next growth phase, as we help a wide range of clients embrace the power of agile commerce and consumer-focused, value-driven solutions,” Willms says. “I am thrilled to work with Optaros’ global team to address the demands of the evolving e-commerce marketplace.”