August 9, 2011, 11:32 AM

World Wrestling gets a head lock on higher web sales in Q2

E-commerce grew 17% as total sales increased 34%.

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 The web grew but total sales grew faster for World Wrestling Entertainment Inc. in the second quarter.

For the second quarter ended June 30, World Wrestling, No. 469 in the Internet Retailer Top 500 Guide, reported:

  • E-commerce revenue increased 16.7% to $2.8 million from $2.4 million in the second quarter of 2010.
  • Total sales increased 33.5% to $142.6 million from $106.8 million in the second quarter of 2010.
  • Net income increased 127% to $14.3 million from $6.3 million in the prior year’s second quarter.
  • Average order was $46.71.

Internet Retailer calculates the web accounted for 2.0% of total sales in the second quarter compared with 2.2% in the first two quarters of 2010.

“Through the second quarter, WWE has generated top-line growth across our four business segments,” says CEO Vince McMahon.

 For the first two quarters:

  • E-commerce revenue  increased 14.8% to $6.2 million from $5.4 million in the first two quarters of 2010.
  • Total sales increased 6.9% to $262.5 million from $245.6 million in the first two quarters of 2010.
  • Net income decreased 26.1% to $22.9 million from $31.0 million in the prior year’s first two quarters.

Internet Retailer calculates the web accounted for 2.4% of total sales in the second quarter compared with 2.2% in the first two quarters of 2010.

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