August 4, 2011, 11:06 AM

How to develop better mobile sites and apps

An MCF 2011 speaker will offer live critiques of mobile commerce efforts.

Lead Photo

Dave Lawson

Some mobile apps have what’s often called the “wow” factor, but few have yet emerged as truly effective, says Dave Lawson, director of mobile engagement at digital marketing company Knotice.

He will speak during a session entitled “Can your site or app be better? Live m-commerce site critiques” at Internet Retailer’s Mobile Commerce Forum 2011 in Houston in October. Lawson says that these are still early days in the development of truly compelling mobile experiences, and that best practices on mobile commerce design are still evolving.

“Many retailers have built the best horse and buggy they can to get to the front of the pack,” Lawson says, adding that many retailers are doing what others have done. “And simply following in the footsteps of those currently perceived as leaders in the mobile space may not be the best approach for everyone.”

In the live site reviews, Lawson will offer critiques of mobile sites and apps volunteered from session attendees. He’ll weigh the merits of the sites and apps and offer ideas for improvement based on his experience of working with multiple clients on designing and promoting mobile commerce sites and apps.

Internet Retailer’s editors asked Lawson to speak because he has more than a decade of experience working with top global brands such as Microsoft, Lexus, and Sprite, helping them to change the way they communicate with customers. He has created mobile strategies for an array of brands including Fortune 2000 companies.

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