August 2, 2011, 2:56 PM

U.K. grocery chain launches a mobile site

Mobile shoppers can order for next-day delivery or store pickup.

Internet Retailer
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Sainsbury’s, a supermarket and convenience store chain in the United Kingdom, has launched a mobile version of its e-commerce site. The mobile commerce site, designed by Usablenet, is available via any browser-equipped device and operating system, says Sainsbury’s.

Customers can access the mobile shopping site for Sainsbury’s, No. 15 in the Internet Retailer Top 300 Europe, at Sainsburys.co.uk. Mobile device users are redirected to the mobile site.

Users can search for specific items or browse through 15,000 products available online, including home and garden, appliances, technology and leisure products.

"We know that our customers are increasingly looking to engage with us digitally, and this new mobile shopping site is a big step towards Sainsbury's becoming a true cross-channel retailer,” says Tanya Lawler, Sainsbury's director of digital and cross-channel.

Sainsbury’s also offers a Click & Collect service, in which customers can place a non-food order via a mobile device by 2 p.m. for next-day delivery or pick up from the stores of their choice. The service is available at nearly 500 stores.

 

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