In its second-largest acquisition, Amazon buys the company for $970 million.
VideoGenie allows brands to engage and capture the passions of their fans.
PALO ALTO, CA (DATE) – VideoGenie, the expert in customer-generated video, today introduced a social game layer to its contributed video platform, directly enabling and incentivizing customers to share their contributed videos across social media channels. VideoGenie allows brands to engage and capture the passions of their fans through customer-generated video via a simple, effective and cost-efficient platform that requires no training or special experience to implement.
In addition to enabling customers to share their videos across all social networks with a single click, the new social sharing feature set allows customers to track their videos’ popularity, views and other metrics. Tapping game mechanics for increased consumer engagement, the expanded platform also offers a built-in, automated rewards system for high video performance, incenting customers to promote their videos to their friends to generate more views and higher visibility. Customers who reach specific performance milestones such as number of views or Facebook "likes," can be rewarded with coupon codes, discounts, gift certificates and other perks.
“These videos are inherently viral, and people are jumping at the opportunity to rocket their social voice by sharing the content they’ve created. Our new social gaming feature set was developed to enhance the organic sharing activity that we’ve already observed,” says Justin Nassiri, CEO of VideoGenie. “With the new release, we have added a competitive element that will motivate passionate consumers to power new levels of engagement from all sides.”
VideoGenie has been selected by some of the world's most well-respected brands and organizations including Levi's(R), Intuit(R), Sony Music and the U.S. Department of State, to power video-based testimonials, reviews and corporate communications. Brands use the product to gather, manage, publish and analyze videos recorded by their fans, incorporating the authentic video content they collect into a broad range of marketing and customer engagement initiatives.
This past June, VideoGenie announced a round of $2 million in funding from Eric Schmidt’s Innovation Endeavors and Blumberg capital to fuel strategic business initiatives, expand its solution set, and expand the team’s ability to rapidly grow and accelerate new business opportunities.
VideoGenie is the expert in customer-generated videos, which tap into the passions of brands' customers and fans. From video testimonials to reviews to ad campaigns, VideoGenie offers companies and brands a broad range of ways to engage customers and build an authentic voice. VideoGenie technology makes it easy to gather, publish, manage and analyze customer-contributed videos. Privately held, VideoGenie is backed by Blumberg Capital, Innovation Endeavors and angel investor Daniel Zumino. For more information, please visit www.videogenie.com.