August 1, 2011, 1:53 PM

Stella McCartney expands e-commerce sales to 28 European countries

The clothing retailer says customers can expect delivery in three to five business days.

Allison Enright

Editor

Lead Photo

Consumers in 28 European nations can now buy clothing and accessories from British designer Stella McCartney online. Previously, the e-retailer sold online only to customers in the United Kingdom and United States. 

Consumers visiting StellaMcCartney.com select their country from a list and prices are then updated. The e-retailer’s expanded reach encompasses 28 nations. Those nations are: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland. The e-retail site displays and charges for merchandise in euros to all the newly added nations, even though not all the countries use the euro.

The designer and retailer offers free shipping and returns for consumers in all countries it sells to. Shipping details listed on StellaMcCartney.com say customers can expect to receive their orders in three to five business days.

Stella McCartney also announced that it will release an updated mobile application for the iPad tablet this week. The retailer launched its first iPad app in December. The new app matches the browsing experience available on the e-commerce site and the company says consumers will be able to shop through the iPad app in September.

StellaMcCartney.com is a unit of PPR SA, No. 5 in Internet Retailer’s Top 300 Europe Guide.

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