August 1, 2011, 4:46 PM

DSW Inc. Announces Kids' Shoes Now Available on dsw.com; Launches Mobile Site

DSW Inc., a leading branded footwear and accessories retailer, announces the official launches of kids' shoes on dsw.com and the Company's mobile commerce site, m.dsw.com.

COLUMBUS, Ohio, Aug. 1, 2011 -- DSW Inc. (NYSE: DSW), a leading branded footwear and accessories retailer, announces the official launches of kids' shoes on dsw.com and the Company's mobile commerce site, m.dsw.com.

The addition of kids' shoes to dsw.com highlights DSW's commitment to providing breathtaking assortments, irresistible value and simple convenience for the whole family. With over 60 brands and 600 styles, dsw.com's kids' section offers a full assortment of the best sneakers, athletic and fall fashion trends that customers already expect to find at DSW. Available just in time for back-to-school, kids' sizes range from infant to youth.

DSW also recently implemented a mobile site as an extension of dsw.com. The feature-rich mobile storefront further enhances the multi-channel customer experience and allows customers to shop, check out and find a store. DSW's 17 million Rewards members can also view their loyalty points balance and available certificates. The site is compatible with smartphones and other mobile devices.

"We are very excited about the launch of kids' shoes and DSW's mobile site," stated Mike MacDonald, President and Chief Executive Officer, DSW Inc. "The availability of kids' shoes on dsw.com allows DSW to serve the entire family of shoe lovers from childhood to adulthood. In addition, our mobile site represents yet another venue for customers to shop and interact with DSW. We believe both kids' shoes and our mobile site will be strong contributors to the continued growth and success of our e-commerce channel and the DSW brand."

About DSW Inc.

DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer dress, casual and athletic footwear and accessories for women, men and kids. As ofJuly 30, 2011, DSW operated 319 stores in 39 states and operated an e-commerce site,http://www.dsw.com and a mobile site, http://m.dsw.com. DSW also supplied footwear to 352 leased locations in the United States. For store locations and additional information about DSW, visitwww.dswinc.com. Follow DSW on Twitter at http://twitter.com/DSWShoeLovers and "like" DSW on Facebook at http://www.facebook.com/DSW.

CONTACT: Jennie Wilson, +1-855-893-5691

 

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