July 26, 2011, 9:19 AM

Grainger keeps on building its e-commerce staff

Former Whitney Automotive web executive Geoff Robertson joins Grainger in a strategic role.

Mark Brohan

Research Director

Lead Photo

Geoff Robertson

Geoff Robertson, formerly the general manager and vice president of e-commerce at Whitney Automotive Group, now has a new position at W.W. Grainger Inc.

Grainger, a business-to-business distributor of facilities maintenance supplies and No. 15 in the Internet Retailer Top 500 Guide, has hired Robertson as vice president of e-commerce strategy and planning.

In his new role, Robertson will be responsible for web strategy, product feature road maps, prioritizing online growth opportunities, product testing and new business development. He joined Grainger July 8.

 

 

Prior to Grainger, Robertson was the executive in charge of e-commerce at Whitney, a direct marketer of vehicle parts and accessories and the owner of JCWhitney.com. U.S. Auto Parts Network (No. 59) acquired Whitney in a deal valued at $27.5 million and the assumption of approximately $11 million in trade-related and other payables in August 2010.

Grainger, which posted online sales of $1.8 billion in 2010, continues to build its e-commerce management staff. In December, Grainger, which expects web sales to account for as much as 40% of all sales in several years, hired Paul Miller as vice president of e-commerce. Miller was previously the senior vice president of direct commerce at Sears Holdings Corp. (No. 7) and vice president of e-commerce at Williams-Sonoma Inc. (No. 25).

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