July 25, 2011, 3:23 PM

Chromax Golf Partners with Shopatron to Sell Online

Shopatron’s unique retail-integrated eCommerce interface allows Chromax to sell its golf balls online and then transfer those sales to its retailer partners for fulfillment.

San Luis Obispo, Calif., July 21, 2011  –  Chromax Golf, the innovative manufacturer behind a line of high-visibility, multi-colored golf balls, is now selling online thanks to a partnership with retail-integrated eCommerce provider, Shopatron.

The patent-pending metallic finish of Chromax’s USGA tournament-legal balls creates unprecedented visibility in all light conditions with High Visibility Technology allowing golfers to better track their ball in flight and make adjustments to their swing. Its remarkable brightness makes the ball easy to find on wayward shots and sharply reduces lost balls on the course. They are available at more than 2,000 golf shops and retail outlets.

The demand for Chromax golf balls continues to grow and consumers will now have the convenience of buying online through Shopatron. The Chromax eCommerce website (shop.chromaxgolf.com), built and hosted by Shopatron, features extensive product descriptions, product image zoom and integration with their Facebook page. Customers who visit and “like” Chromax’s Facebook page (facebook.com/chromaxgolf) can get a coupon code to use for their first purchase.

Shopatron’s unique retail-integrated eCommerce interface allows Chromax to sell its golf balls online and then transfer those sales to its retailer partners for fulfillment. With this solution, Chromax can increase sales for its current retailers, and get the added benefit of exposing the line to other retailers who participate in Shopatron’s order-fulfillment network.

“We are happy to partner with Shopatron, and excited to bring another sales channel to our retailers,” said Stuart Lin, founder of the Chromax Golf Company and inventor of the Chromax golf ball. “We look forward to seeing growth in sales online and in stores with Shopatron.”

“It’s a pleasure working with a fellow innovator like Chromax,” says Shopatron Founder and CEO, Ed Stevens. “We look forward to being a part of their continued success.”

Chromax Golf joins a group of select golf brands using the Shopatron network in partnership with more than 6,200 sporting goods dealers who fulfill the online orders.

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About Chromax Golf

 Chromax Golf, based in Boulder, Colo. was launched at the Orlando PGA Merchandise Show in 2007. Chromax golf balls have a metallic layer that reflects sunlight like a mirror and its elegant colors add a little character to your game. The 1.52 inch diameter, two-piece core is made of poly-butadiene rubber compound blend and molded to create superior feel, durability and elasticity. For more information about Chromax metallic golf balls visit www.chromaxgolf.com or call (303) 219-0868.

 About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers. Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

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