July 22, 2011, 1:53 PM

A big plus for Google: Its new social network attracts 20 million unique visitors

Google+ has one of the fastest growth curves in history, says comScore.

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After several failed attempts at social networking, Google Inc. seems to have gotten off to a fast start with its latest entry. The company’s Google+, which launched June 29, already has attracted 20 million unique visitors worldwide and 5.3 million in the United States as of July 19, according to web measurement firm comScore Inc. 

While that figure is for unique visitors, not members, the two figures should go hand in hand, as the vast majority of consumers visiting the site stand to be members of the site—particularly since the social network is currently by invitation-only. That number is double the number of members cited by Google CEO Larry Page last week. It is also an 82% jump from comScore’s estimate from the previous week and up 723% from two weeks earlier.

“It would be difficult to think of many sites that reached such a large number in such a short period of time,” says Andrew Lipsman, comScore vice president of marketing. “That said, Google does have a built-in visitor base of more than 1 billion to work with, so there is clearly potential to convert a high number of users to its new social tool—even if it is still invite-only.”

Moreover, consumers are increasingly engaged with Google+. In the past week, the number of times users log on to the site has increased more than 30%. 63% of the U.S. early adopters on Google+ are male and 58% are between the ages of 18 and 34.

The United States has the most members on the site followed by India (2.8 million), the United Kingdom (866,677) and Canada (858,634), comScore says.

Despite the strong launch, Google+’s success will hinge on its continued growth, says Lipsman. “The more people in the network, the more useful it becomes to others and the more incentive there is to participate,” he says. “Early interest in Google+ is certainly important, but it will also need to attract regular participation among users to cultivate such an effect.”

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