July 20, 2011, 3:21 PM

P.S. from Aeropostale adds a loyalty program

The apparel and accessories retailer rewards customers online with gift cards, birthday gifts.

Bill Briggs

Senior Editor

Lead Photo

P.S. from Aeropostale sells apparel and accessories for kids ages 7 to 12.

Aeropostale Inc. is launching a loyalty program  for its subsidiary P.S. from Aeropostale that will provide certificates for future purchases and access online to exclusive sales and birthday gifts for customers.

The “P.S. Rewards” program is free and available to customers who shop in stores or online at PS4U.com. Program members earn one point for every dollar they spend and at 75 points they receive a $5 reward toward a future purchase.

P.S. from Aeropostale sells apparel and accessories for kids ages 7 to 12.



“The P.S. brand has developed a strong following among kids and moms alike,” says Scott Birnbaum, senior vice president of marketing and e-commerce at Aeropostale, No. 110 in the Internet Retailer Top 500 Guide.  “P.S. Rewards formalizes this relationship and allows us to recognize our best customers with special privileges and activities.”

In addition to its e-commerce  sites, Aeropostale operates 915 Aeropostale stores in 49 states and Puerto Rico, 63 Aeropostale stores in Canada, and 62 P.S. from Aeropostale stores in 17 states.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...


Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...