July 18, 2011, 2:29 PM

Lorel Partners with Leading Retailers to Launch Sites

Providing an updated design and streamlining the ordering process while improving customer satisfaction and business results.

King of Prussia, PA. - July 12, 2011, Lorel Marketing Group (Lorel), a full-service marketing agency, today announced the newly designed websites for two of its clients: Waterloo Gardens, Inc. and Facial Flex. The new sites feature an enhanced customer experience with easier browsing and online buying functionalities.

The eCommerce websites are built using the Lorel eCommerce platform, an eCommerce solution that enables retailers to quickly launch enhanced eCommerce websites for their online business. With Lorel's eCommerce software, clients are able to manage merchandising as well as promotional programs, and cross-sell products throughout the website with robust content management tools.

Each client site is equipped with capabilities that allow the retailer to easily update and customize the website experience to effectively meet their shoppers' needs with browsing, searching and finding the products they're looking for; at the time they're ready to buy. The Lorel eCommerce platform effectively showcases the clients' brand and merchandise in an intuitive framework that displays relative items, product information and suggested product recommendations; not only providing a more personal shopping experience for the customer, but also allowing the retailers to seamlessly up-sell targeted and available merchandise - all from a single platform. The eCommerce platform supports integrated website analytics tracking to enable retailers to run back-end reports and help them to manage their inventory, track online transactions and model purchasing patterns to drive incremental online sales.

"In addition to simplifying the ordering process for our customers, Lorel's eCommerce platform makes it easier to create multiple promotions from our product line to offer our customers a broader selection, as well as an opportunity to take advantage of special discounts directly from our eCommerce website," says Christopher Hellings, Facial Flex. "Lorel also created a seamless integration between our eCommerce website and our accounting system, making order processing a breeze."

"Lorel is focused on helping our clients to more effectively engage with their customers and drive their business", says Sebastian Pistritto, President. Lorel Marketing Group. "Lorel's eCommerce platform is a scalable online solution designed to accommodate and grow with our clients' business needs."

Both clients' eCommerce websites are equipped with the Lorel content management system (CMS) framework, allowing the client to easily create new pages and update navigation, as well as product and page content. The CMS also provides the client with the ability to capture and store individual shopper's online behavioral data to leverage across various transactional channels - allowing the retailers to effectively reach, target and engage their customers.

Facial Flex's and Waterloo Gardens' fully scalable eCommerce websites are equipped with a range of customizable components that effectively showcases their products, engages the consumer and captures critical data; reducing overall shopping cart abandonment.

Lorel's eCommerce platform is created as a solution to help retailers increase sales by providing them with tools to update products and page content in real-time, modify variants and transactional options, customize shipping guidelines and integrate preferred accounting and management tools. The platform helps the retailer expand merchandise offerings by supplementing products with consumer reviews, providing users with personal shopping accounts, and recommending relevant merchandise based upon products browsed and purchased.

To learn more about the eCommerce websites and Lorel's eCommerce platform, visit http://lorel.com/ecommercesites or contact Sarah Throne at 610-337-2343 or email sthrone@lorel.com.

Lorel Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorel has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorel employs earnest collaboration. Privately held, Lorel provides the critical mass warranted to think, solve, and execute quickly across every discipline. Visit www.lorel.com

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