Mobile captured 18.5% of Black Friday and Cyber Monday digital spending, comScore says.
A new partnership pulls together the power of location and daily deals
Foursquare users see BuyWithMe deals as they check in at various locations.
Location-based services like foursquare and Facebook Places are hot; an increasing number of consumers are checking in at retail and other locations throughout the U.S. And following the success of daily deal kingpins Groupon and LivingSocial, these types of deals have been storming the web, with many retailers offering deals of their own. Combining these two hot commodities could prove to be a successful strategy.
Location-based check-in service foursquare and daily deals site BuyWithMe are betting on it. Through a new partnership, daily deals from BuyWithMe will be displayed within the foursquare mobile app as foursquare users check in at relevant locations. For example, a consumer checking in at a coffee shop might be presented with a deal for a nearby lunch spot.
Foursquare presents the BuyWithMe deals under the Explore tab in its mobile app. It displays deals based on a user’s check-in history, time of day and location. Approximately 10 million consumers use foursquare, the company says.
“Every merchant that runs a deal with BuyWithMe will be included in this program,” says Jim Crowley, BuyWithMe CEO. “It’s one of the benefits that BuyWithMe provides to its merchants.”
To purchase a deal, a foursquare user selects it in the Explore tab. “They’ll then be taken to BuyWithMe’s mobile site within the foursquare app, where they can complete their purchase as usual,” a foursquare spokesman explains. “Deals will also be available through the venue pages of our web site.”
Merchants do not pay extra fees to be included in BuyWithMe’s foursquare program, Crowley says.