PetSmart acquired Pet360 for $130 million in cash and up to $30 million more in future performance-based payments.
SteelHouse Launches Partner Program, Enabling Ad Agencies and Resellers To Deepen Client Relationships with Access to Pioneering ‘Behavioral Commerce’ Technology.
LOS ANGELES (July 7, 2011) — SteelHouse (www.SteelHouse.com) today unveiled its new partner program, giving ad agencies and resellers access to the company’s award-winning Behavioral Commerce technology that is increasing client conversion rates by triple digits.
The SteelHouse Partner Program enables agencies and resellers to introduce two new SteelHouse innovations to their clients – an entirely new set of online analytics and the ability to deploy real-time offers across the web, based on those analytics. Participants in the program will be able to deepen and strengthen the agency–client relationship with expanded services and create new revenue streams that will grow their businesses.
eCommerce clients have access to real-time offer deployment, analytics and new channels SteelHouse provides that will reach their shoppers. The ability to turn new business intelligence into behaviorally driven offers is proven to lead to an increase in conversions, sales and revenue. Clients also gain the added convenience of being able to consolidate more of their activities with their agency partners instead of having to manage multiple relationships.
Agencies and resellers will be able to offer clients exclusive access to Behavioral Commerce products without needing to add their own technical, client services, hardware or infrastructure resources. SteelHouse products are proven to increase sales by enabling clients to present behavioral based offers in front of their shoppers anytime they’re online – through any channel (web, social, community) or device (computer, mobile, tablet).
“After our recent award wins, we’ve had a tremendous influx of interest from agencies wishing to offer our technology and products to their clients, so we created a more formal program to recognize the importance of these relationships to both parties,” said SteelHouse CEO Mark Douglas. “As we’ve created a new paradigm for eCommerce marketing, we want to make it available to agencies and resellers so they can help their own clients increase conversions, sales and revenue with proven, groundbreaking technology,”
“Agencies always want to be adding value in their client relationships by presenting them the latest technology that’ll keep them one step ahead of their competition and, frankly, no other partner out there can offer what SteelHouse can,” said Jamie Birch, President of JEB Commerce. “In short order, SteelHouse has been able to provide significant ROI and lift in sales, with minimal work from our clients, with the SteelHouse Behavioral Commerce Platform. Our clients look at SteelHouse as a valued part of their team, driving incremental sales and helping us and them achieve their sales goals.”
For more information on SteelHouse’s Partner Program and to learn about SteelHouse’s award-winning, patent-pending Behavioral Commerce Technology, visit: http://www.steelhouse.com/partner or call toll-free 1-888-9-STEELHOUSE.
SteelHouse™ (www.SteelHouse.com) is pioneering the emerging field of Behavioral Commerce, helping eCommerce companies give different shoppers different offers based on their shopping personalities and buying behaviors. SteelHouse’s patent-pending technology is called The Opportunity Machine™, and it’s the world’s first personality-driven offer platform. For the first time, marketers can truly understand who their shoppers are by their shopping personalities and buying behaviors and – just as important – they can act on that intelligence with real-time offers that will increase their conversions, sales and revenue. SteelHouse was selected by TiE Silicon Valley as one of the Top 10 Emerging Internet Technologies in the world, and won the top award at the prestigious Launch: Silicon Valley 2011 showcase event in the Next-Generation Internet category. Investors include Silicon Valley legend Ron Conway and venture capital firm Baroda Ventures. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.