In its second-largest acquisition, Amazon buys the company for $970 million.
The retailer announces prizes on its Twitter, Facebook and Sierra SocialHub pages.
Outdoor gear and apparel retailer Sierra Trading Post is celebrating its 25th anniversary with summer giveaways. The company plans to award prizes to 270 winners every day through July 25th. The prizes totaling more than $25,000 include $25 to $1,000 gift certificates, iPads, camping gear and a year’s worth of free ground shipping on SierraTradingPost.com.
“Our customers know we offer great deals on great brands, and that hasn't changed in 25 years of doing business,” says Gary Imig, president of Sierra Trading Post, No. 88 in the Internet Retailer Top 500 Guide. “We’re going all out this year because we are proud of our heritage, and we recognize it is the loyalty of our customers that has kept us going strong for 25 great years.”
The company already awarded two sets of all-expenses-paid trips to the Rocky Mountain region that include rodeos, rafting, horseback riding, concerts and a tour of Yellowstone National Park. Later this year, Sierra Trading Post plans to give away a ski vacation to Jackson Hole, WY, for the winner and three guests .