July 1, 2011, 12:42 PM

Wishpot Launches Venpop

Venpop's social commerce platform offers retailers an easy-to-use, effective, and affordable solution.

SEATTLE, June 30, 2011 /PRNewswire/ -- Social shopping pioneer Wishpot now offers retailers a turn-key solution for merchandising and marketing on social networks: Venpop Social Commerce Platform. With cutting-edge technology Venpop platform gets retailers' products where their consumers are - on social networks. Venpop provides the tools for retailers to increase Facebook fans and Twitter followers, to expand their customer reach and to increase product virality on Twitter and Facebook. With the number of Facebook and Twitter users both in the millions and climbing, Retailers not only need to be where their customers are. They need to compete with the brands that are already there. Venpop provides retailers with a Facebook and Twitter storefront, interactive campaigns, a deals and coupons application, and custom Facebook solutions - essentially, everything they need to stand out from the competition and take their social commerce strategy to the next level.

Venpop's social commerce platform offers retailers an easy-to-use, effective, and affordable solution. Designed specifically to work with retailers' product feeds, this technology enables brands of any size to sell their products on an interactive Facebook and Twitter storefront. For Facebook, consumers will have the ability to search, browse, share, engage with and ultimately purchase product - through the "Buy It" button which will link back to the retailer's website. On both Facebook and Twitter, retailers can effortlessly highlight new product arrivals, recent price drops, and popular items on the storefront via notifications to increase transactions amongst fans and followers. These settings can be configured to the retailer's preference. Consumers can provide reviews and comments, and can even "like" or "share" retailers' products with friends. Once set, product feeds are then monitored by Venpop technologies and updated in real-time streams across all social networks.  

In addition to the interactive storefront, Venpop offers retailers Facebook applications that foster fan and follower growth, customer engagement, and viral marketing.

To gain competitive edge, retailers need to not only employ traditional methods of marketing and merchandising but must engage with and offer fans and followers access to new products, sale items, promotions, exclusive deals, flash sales, and more. To this end, Venpop as part of its platform provides retailers with "Groupon-like" deals and coupons, campaigns, sweepstakes, contests, giveaways and custom Facebook applications that can be used for welcome pages, "Like" gates, email subscriptions, and more. Venpop's social commerce platform quite simply merges social media marketing and social commerce into one easy, effective, and affordable solution.

Venpop provides retailers with analytics, demographics, and statistics on how and where users are interacting with products. This information will allow retailers to more effectively merchandise and market products to their social networking audiences. Clicks are tracked through internal reporting, affiliate networks and third party solutions. Additionally, Venpop offers retailers social media optimization strategy analysis, recommendations on key steps, creation of key elements (profiles, fan pages, etc.), and even training of key employees.

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