PetSmart acquired Pet360 for $130 million in cash and up to $30 million more in future performance-based payments.
One of Europe’s Fastest Growing Online Beauty Retailers Selects ChannelAdvisor to Give Online Sales Momentum.
London, UK – 28 June 2011; ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that feelunique.com, one of Europe’s fastest growing online beauty retailers have recently partnered with ChannelAdvisor. Aiming to improve its online brand presence and rapidly scale its online business, the beauty company launched ChannelAdvisor’s Paid Search and Comparison Shopping solutions in March and are already seeing impressive results.
Over a four week period, feelunique.com has seen remarkable results on both channels. Paid search has generated a 31% increase in revenue while comparison shopping has seen a 25% increase.
“We are really impressed with our performance on comparison engines and paid search engines since we launched the ChannelAdvisor solution in March,” commented Tom Newbald, Online Marketing Manager at feelunique.com. “Using the ChannelAdvisor system enables us to effectively manage both channels and helps us to increase the return on investment from our online marketing spend.”
ChannelAdvisor’s Paid Search and Comparison Shopping solutions enable feelunique.com to maximise its performance on search and comparison shopping engines from one integrated system. In-depth reporting features allow feelunique.com to analyse performance, monitor conversions and buyer behaviour, drive profitability and manage costs.
feelunique.com benefits from ChannelAdvisor’s newest paid search feature – Inventory Driven Search. The Inventory Driven Search feature allows feelunique.com to automatically create unique ads, keywords and ad groups for each product while ensuring that only in-stock products are being advertised.
“feelunique.com is an incredibly successful online retailer and we are delighted they have chosen ChannelAdvisor to help with their e-commerce expansion,” remarked James Scott, managing director EMEA, ChannelAdvisor. “Within a short time they have already achieved excellent results on both Paid Search and Comparison Shopping and they are poised for even further growth in the coming months.”
feelunique.com is one of the many leading brands who trust ChannelAdvisor’s solutions to drive their online performance. Other ChannelAdvisor customers include B&Q, Ann Summers, Boots and New Look.
ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed more than GBP 1.7 billion in annual gross merchandise value (GMV) on behalf of retailers of all sizes including Joe Browns, Republic Retail, Speedo, and Carphone Warehouse. ChannelAdvisor’s European headquarters are located in London, United Kingdom, with additional offices in Ireland and Germany; global headquarters are in North Carolina, USA, and other offices are located in New York, Seattle and in Australia. For further information, visit www.channeladvisor.co.uk