June 30, 2011, 12:00 AM

Site Search

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That's the last thing retailers want, for the consumers they've worked hard to attract to leave without finding the products they're seeking. Not only does sophisticated site search help shoppers find what they want, but the tracks they leave behind in the course of their on-site searching can help e-retailers hone their merchandising and present products more effectively to visitors who follow.

nesli@verticalwebmedia.com

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