June 30, 2011, 12:00 AM

Payment Management

(Page 2 of 2)

Nonetheless, many merchants would benefit from lower debit card fees, as the demographic profile of online shoppers who use debit cards is quite similar to that of all web shoppers, says Beth Robertson, Javelin's director of payment research. Plus, retailers that sell at lower price points are likely to see more debit use, as the typical online credit card purchase last year was $96.80, versus $78.70 for debit, Javelin says.

Based on that data, Robertson says, "Online merchants carrying a traditional product mix with broad price point appeal would be the most likely to attract debit card users."

Even if they do nothing, online retailers will benefit from the new rates. And if they can come up with ways to encourage more consumers to use debit instead of credit cards, their winnings will be even bigger.

don@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement