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Indeed, it pays to offer delivery options and find which work best for customers, experts say.
A study released earlier this year by Retail Systems Research LLC, for example, found that successful retailers, or those with annual same-store sales increases above the industry average of 3%, were more likely than other retailers to offer some form of in-store pickup of products ordered either online, from a mobile device or through a contact center. "Most retail winners—64% in our survey—try to enable some form of store-level pick, pack and pay process for non-store orders," the study says.
One way or another, growing retailers find the best mix of delivering the goods to customers.