June 29, 2011, 10:55 AM

Mobile app blooms at a grocery store chain

Sunflower Farmers Market debuts an app that helps customers save money and cook.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

The grocery app allows shoppers to view circular specials, in-store specials, recipes and exclusive mobile deals.

Sunflower Farmers Market, a grocery store chain in seven western states, has unveiled a mobile app designed to make shoppers’ outings easier and save shoppers money while offering them recipes for the food they buy.

The app was built by online and mobile advertising and technology provider Grocery Shopping Network and is available for Apple Inc. iPhone and iPod Touch devices and devices running Google Inc.’s Android operating system. It allows shoppers to view circular specials, in-store specials, recipes and exclusive mobile deals.

“This new mobile shopping solution will allow our shoppers to leverage the same great tools featured online on their smartphone,” says Steve Black, vice president of marketing and information technology at Sunflower Farmers Market. “With value-driven content provided by Grocery Shopping Network, our shoppers will be able to streamline the shopping process while maintaining their busy schedules. We are committed to providing a shopping experience that is flexible to the changing needs of our shoppers.”

Sunflower’s new app provides shoppers access to the tools offered on the grocer’s web site. These tools include a mobile circular with built-in search capabilities; search with department and brand filtering; social sharing capabilities; access to a searchable recipe portal with all recipe details and the recipe of the day; a store map; a location finder; and shopping list management. Once a shopper creates a Sunflower online profile, she can make a list online and immediately access the saved list on her smartphone and vice versa through Grocery Shopping Network’s profile synchronization feature.

“Combining value-driven content and convenience with planning and cost-saving tools will allow Sunflower Farmers Market to provide more valuable services to their shoppers,” says Scott Lutz, CEO of Grocery Shopping Network.

Sunflower Farmers Market offers natural and organic products and has 34 stores in Colorado, Arizona, New Mexico, Nevada, Utah, California and Texas.

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