June 27, 2011, 3:01 PM

StrongMail Introduces Drag-and-Drop Lifecycle Marketing

E-mail marketers can now easily design, automate and track sophisticated welcome, shopping cart abandonment and other multi-stage email marketing programs.

Redwood City, Calif., June 14, 2011 –StrongMail, a leading provider of online marketing solutions for email marketing and social media, today announced version 6.0 of StrongMail Message Studio. This major new release of StrongMail's dedicated, enterprise-grade email marketing solution introduces StrongMail Lifecycle Marketing, a powerful new solution with a drag-and-drop interface that enables email marketers to easily design, automate and track effective multi-stage email marketing programs. Additional enhancements include new dashboard views and redesigned reports to make it even easier to review and optimize performance. 

According to the Gartner April 2011 report, "Top 7 CRM Marketing Processes for 2011," marketers can expect a 600 percent lift in performance over outbound campaigns by leveraging event-triggered messages. It is clear that triggering relevant emails based on customer lifecycle events is one of the most effective ways to drive engagement and conversions; however, traditional solutions have made it difficult for marketers to implement and manage successful programs. This outlook is corroborated by the June 2011 StrongMail/Zoomerang "Lifecycle Email Marketing Survey," also announced today, which found that lack of resources and tools were the top reasons that email marketers didn't implement lifecycle marketing programs.

StrongMail Message Studio's new Lifecycle Marketing solution overcomes these challenges by providing email marketers with the most comprehensive and user-friendly solution in the industry today. With its new drag-and-drop marketing automation functionality, email marketers can dramatically increase the ROI of their email marketing efforts with high ROI welcome, shopping cart abandon, lead nurture and winback programs. StrongMail Lifecycle Marketing also provides marketers with direct access to customer data in multiple databases via integration with e-commerce, web analytics, multi-channel campaign management, and other business systems.

StrongMail Lifecycle Marketing Key Features

  • Visual Designer enables the creation of automated, multi-stage, business-rule driven personalized message flows
  • Automated Message Delivery enables real-time or recurring batch operation
  • Real-Time APIs enable individual consumer lifecycle events to be triggered from websites or other business systems off of behavioral or specific attributes
  • Recurring Queries run automatically against internal or external databases
  • A/B Split-Based Optimization Strategies can be designed visually
  • One-Step Message Flow Testing to validate each component of a multi-stage program
  • Pre-Built Templates for common lifecycle marketing scenarios, including Welcome, Winback and Abandon programs

 A comprehensive solution, StrongMail Lifecycle Marketing comes with a strategic services package, which provides expert guidance and best practices to ensure maximum ROI.  StrongMail customers including Travelocity and InterContinental Hotels Group are already generating from 2X to 15X lifts in performance from their event-triggered, right-time email marketing programs.

Benchmark Brands, an Internet Retailer Top 500 company and the largest direct retailer of foot and lower body healthcare products in the United States, uses StrongMail to manage event-triggered messages for its FootSmart brand. 

"With StrongMail's Lifecycle Marketing solution, we’ll have more dynamic marketing capabilities to segment, target and test marketing messages in our event-triggered email program," said Trish Tobin, CMO of Benchmark Brands. "By making it easy to design and automate lifecycle programs, StrongMail will enable us to expand our current efforts and ultimately drive more revenue."

"By making it easy for email marketers to design and launch their own high ROI lifecycle marketing programs, StrongMail is poised to open up this powerful technique to a much broader set of companies," said Sam Cece, CEO of StrongMail. "With StrongMail Lifecycle Marketing, email marketers now have a powerful tool for reaching the right customer at the right time, which ultimately will translate to increased revenue and brand affinity."

AvailabilityStrongMail Message Studio with Lifecycle Marketing is currently in limited release with select StrongMail customers and will be generally available in mid-July 2011.

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