June 23, 2011, 11:15 AM

Lyris Showcases Email Marketing Solutions at Internet Retailer Conference and Exhibition 2011

Leading Retail Brands Achieve Increased Marketing ROI with Lyris Solutions.

EMERYVILLE, Calif.--Lyris, Inc., the online marketing expert, today announced strong growth with its North American retail customers as thousands of marketers from leading e-commerce companies converge at the Internet Retailer Conference and Exhibition in San Diego, Calif. Lyris’ integrated email marketing platform enables retail marketers to better segment lists, improve targeting, increase the number of emails sent, and integrate campaigns with analytics to improve customer intelligence and ROI.

“Our retail customers in North America and around the world choose Lyris because we have proven success in the e-commerce market and are dedicated to providing solutions and services that meet the demands of this fast growing segment.”

Retail companies represent a growing percentage of Lyris’ customer base, gaining momentum in every sector of the industry. Key retail customers who partner with Lyris to increase the effectiveness of their marketing campaigns include PC Mall, Carter’s, Honolulu Cookie Company, Mont Blanc North America and Crumbs Bake Shop.

“During the 2010 holiday season, retailers experienced a 15 percent increase in online retail sales. That unprecedented trajectory of growth continues,” said Tina Stewart, senior vice president, marketing for Lyris. “Our retail customers in North America and around the world choose Lyris because we have proven success in the e-commerce market and are dedicated to providing solutions and services that meet the demands of this fast growing segment.”

Lyris works across industries and with advertising or marketing agencies that can use its specialized platforms to optimize services and achieve better results. Lyris HQ is a high-performance in-the-cloud email marketing platform that integrates social, mobile, search and analytics to deliver the tools that marketers can use to execute successful email marketing campaigns. Lyris ListManager is the company’s on-premise solution for organizations that prefer to manage email marketing campaigns behind the firewall. All services can be integrated with any database or CRM via the Salesforce.com API and through the application available on the App Exchange.

Lyris is showcasing its solutions for e-commerce to more than 7,000 marketers and e-commerce professionals attending the Internet Retailer Conference & Exhibition 2011, from June 14 – 17, at the San Diego Convention Center, booth #809.

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