June 22, 2011, 4:07 PM

Mobile purchases now account for 10% of MovieTickets.com sales

CEO Joel Cohen says that percentage is steadily increasing.

Kevin Woodward

Senior Editor

Lead Photo

The mobile app lets consumers sort movies by Now Playing, Coming Soon and alphabetically.

Online ticket seller MovieTickets.com says 10% of its sales are coming from customers using its mobile site and apps. And CEO Joel Cohen says that percentage is steadily rising.

“MovieTickets.com has had a successful mobile-optimized web site since 2000, and with the growth of tablets and smartphones, our customers have come to expect an intuitive and simple solution that enables them to view showtimes and purchase tickets, as well as view trailers and more,” Cohen says. MovieTickets.com launched its mobile site on mobile network operator Sprint PCS’ Wireless Web service in October 2000.

MovieTickets.com launched a mobile app for Apple Inc.’s iPhone  in November 2010 and one for smartphones operating on Google Inc.’s Android operating system in May. Upgraded versions of the free apps have improved sorting options for movie listings, with options for organizing by Now Playing, Coming Soon and alphabetically.

Competitor Fandango also has a mobile web site and apps for Apple’s iPhone and iPad devices. It also has apps for BlackBerry, Palm, Android and Windows Phone 7 devices.

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