June 20, 2011, 2:39 PM

BeautyEncounter.com gets a makeover

The beauty products e-retailer launches a redesigned site with new features.

Lead Photo

E-retailer Beauty Encounter Inc. is hoping that an improved customer experience at BeautyEncounter.com will boost sales. The company launched a redesigned site with new features such as customer reviews and ratings, improved navigation  with more search filtering options and a single-page checkout.

“We are thrilled with Beauty Encounter’s transformation,” says Jacquelyn Tran, president and CEO of Beauty Encounter. “With the redesign, we’ve built a graphically improved site and a better user experience that allows our shoppers to quickly and simply find what they’re looking for.”

Beauty Encounter, No. 391 in the Internet Retailer Top 500 Guide, also added a “My BE Account” feature that enables shoppers to check order status and history as well as manage addresses.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement