June 15, 2011, 4:37 PM

Smartphone owners hop on the phone on weekends for shopping and more

62% turn to the mobile web when they first consider buying, a new study says.

Lead Photo

Many smartphone owners use their devices for shopping and entertainment on the weekend, from comparing product prices to reading restaurant reviews, according to a new study of the weekend mobile phone use of 1,000 iPhone and Android device owners.

The study, conducted by Lightspeed Research for movie information web site and mobile app Flixster, finds 32% of smartphone owners research products, 27% compare prices and 25% read product reviews. 62% say they turn to their iPhones or Android phones when they first think about buying a product. The survey also finds 35% of smartphone owners' research and purchase activity for big-ticket items is conducted on their mobile devices.

When planning to go to a movie with friends, 58% use their smartphone to research nearby restaurants. Another 36% will research shopping opportunities near the theater.

Six out of ten iPhone and Android users shop at big-box retailers at least one or two weekends a month, the survey says. Last year, more than one quarter of iPhone and Android phone users purchased a laptop computer; the same number will buy tablets in the coming year, the survey says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

Advertisement