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62% turn to the mobile web when they first consider buying, a new study says.
Many smartphone owners use their devices for shopping and entertainment on the weekend, from comparing product prices to reading restaurant reviews, according to a new study of the weekend mobile phone use of 1,000 iPhone and Android device owners.
The study, conducted by Lightspeed Research for movie information web site and mobile app Flixster, finds 32% of smartphone owners research products, 27% compare prices and 25% read product reviews. 62% say they turn to their iPhones or Android phones when they first think about buying a product. The survey also finds 35% of smartphone owners' research and purchase activity for big-ticket items is conducted on their mobile devices.
When planning to go to a movie with friends, 58% use their smartphone to research nearby restaurants. Another 36% will research shopping opportunities near the theater.
Six out of ten iPhone and Android users shop at big-box retailers at least one or two weekends a month, the survey says. Last year, more than one quarter of iPhone and Android phone users purchased a laptop computer; the same number will buy tablets in the coming year, the survey says.