June 15, 2011, 11:21 AM

Aerie by American Eagle Outfitters Launches In-Store Contest Powered by Mobile Startup Pose

Shoppers ‘Pose’ in their Favorite Aerie Apparel to Enter and Win

LOS ANGELES & PITTSBURGH--Aerie, an intimates and apparel brand from American Eagle Outfitters, has launched a nationwide contest using a mobile shopping app from Pose. Pose is a free mobile shopping app that lets users showcase style finds and discover inspiring fashion.

“Mobile provides a fresh opportunity for brands like Aerie to engage customers at the critical time of product interaction”

To enter, Aerie shoppers take a photo of their favorite Aerie look using the Pose app, and tag Aerie as the brand or store. Photos can be taken in Aerie standalone stores, or of Aerie items available in American Eagle Outfitters stores. Customers are automatically entered to win a $150 Aerie gift card, and have their “pose” featured on American Eagle Outfitters’ 25-story Times Square LED screen. The contest runs through July 4.

Submitted poses will be featured in real time on Aerie’s Facebook page for the duration of the contest. Five winning poses will be selected by a team of Aerie experts, which will then be featured in Times Square.

“We consider mobile applications to be the next frontier for how customers shop and interact with brands,” said Jen Foyle, chief merchandising officer of Aerie. “Pose enables customers to connect with the Aerie brand, share fashion with their friends and get instant feedback on their looks. We’re excited to be one of the early launch partners to introduce this exciting mobile app to customers.”

Pose's recently released 2.0 platform empowers iPhone, iPod touch and iPad-equipped consumers to build a community with like-minded shoppers, and to capture and share their shopping conversations in real time. Brands, retailers and influencers are also utilizing the burgeoning Pose platform to connect one-to-one with consumers and fans.

"Mobile provides a fresh opportunity for brands like Aerie to engage customers at the critical time of product interaction," said Pose CEO, Dustin Rosen. “Pose enables retailers and brands to engage and connect with consumers as they shop, browse and discover products.”

For contest rules, click here.

About American Eagle Outfitters

American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.") offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters(R) brand targets 15 to 25 year old girls and guys, with 930 stores in the U.S. and Canada and online at www.ae.com. aerie(R) by american eagle offers apparel and intimates collections for the AE(R) girl, with 150 standalone stores in the U.S. and Canada and online at www.aerie.com. The latest brand, 77kids(R) by american eagle(R), is available online at www.77kids.com, as well as at 18 stores across the nation. The 77kids brand offers small sizes and great big style for kids 0-14.AE.COM(R), the online home of the brands of AEO, Inc. ships to 76 countries worldwide.

About Pose

Pose is a mobile shopping application that captures and enhances the in-store shopping experience. Pose allows you to follow friends and trendsetters as they shop in real-time, as well as track the latest releases from top brands and retailers. Download Pose today to showcase your latest fashion finds and discover inspiring styles from around the world.

Download for iPhone, iPod touch & iPad at http://pose.com/d

Contacts

American Eagle Outfitters, Inc.

Sam Nelson

nelsons@ae.com

or

Pose

Alisa Gould-Simon

917-488-2640

alisa@pose.com

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