In its second-largest acquisition, Amazon buys the company for $970 million.
Shopping cart abandonment has risen to 71%, as reported by Forrester, translating into an $18 billion issue for online retailers.
LITITZ, PA, June 8, 2011 – Volusion, a leading ecommerce solution provider, and Listrak, a leading email marketing solutions firm, today announced their partnership to provide Volusion merchants with Listrak’s automated Shopping Cart Abandonment Solution.
Shopping cart abandonment has risen to 71%, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it becomes imperative for online retailers to put a strategy in place to recoup that lost revenue.
Listrak’s partnership with Volusion provides a Shopping Cart Abandonment Solution that recaptures abandoners with automated email marketing campaigns. The solution incorporates dynamic merchandising to remind abandoners of the items left in the cart and prompts them to complete the purchase. Listrak’s solution also provides the opportunity for retailers to do a series of messages, test offers, and incorporate product reviews to recover those lost sales.
“Our partnership with Volusion enables us to provide merchants with an automated solution that is easily integrated with the platform and provides immediate impact to the merchants’ bottom line by recouping lost revenue from abandoned carts,” said Ross Kramer, Listrak CEO. “Our focus is on revenue and ROI; and this partnership enables us to provide that for Volusion clients more easily,” added Kramer.
“We’re always looking for industry-leading partners who can support our merchants’ online selling experiences. Partnering with Listrak enables us to offer our clients additional solutions to add to their revenue generating arsenal,” said Neil Patel, Director of Business Development. “And due to issues like shopping cart abandonment, this solution is very valuable for our merchants.”
Listrak helps online retailers reach optimal engagement with their customers by prompting dialog and interaction through email and mobile marketing to increase customer lifetime value. Listrak works with clients like Waterford, Ten Thousand Villages, Wolfgang Puck, PCRichard, La-Z-Boy, and Movies Unlimited to develop engaging email marketing that goes beyond the inbox to the individual, to deliver the extra percent in effectiveness and ROI.
Volusion is the leader in ecommerce solutions for online businesses. For more than a decade, tens of thousands of companies have used Volusion to succeed online, including market leaders such as 3M, National Geographic and Motorola. For more information about Volusion, please visit http://www.volusion.com.