June 8, 2011, 1:24 PM

Backcountry.com Hires a Vice President of Product Management

Young Lee will be responsible for understanding, even predetermining, user needs and building easy-to-use products to meet them.

06.07.2011– PARK CITY, Utah – Possessing an equal love for technology, analytics, e-commerce management and the outdoors, Young Lee loves to rip singletrack just as much as he loves to meditate on algorithms. That makes him a perfect fit at online retailer of premium outdoor gear, Backcountry.com, where he’s just been named Vice President of Product Management.

In this role, Young will be responsible for understanding, even predetermining, user needs and building easy-to-use products to meet them. He will lead the Product Management Team and drive the performance of Backcountry.com’s interactive properties: Backcountry.com, Dogfunk.com, RealCyclist.com, HuckNroll.com, DepartmentofGoods.com, SteepandCheap.com, Bonktown.com, Chainlove.com and WhiskeyMilitia.com. Young’s job will be to champion usability, user experience and the overall success of the websites.

"Backcountry.com has always had a great reputation in the industry, known for doing the right things great, so it was clear to me that I had to jump on the opportunity when presented,” Young said. “The people are smart and have a huge passion for what they do and sell and that is clear. They are simply genuine. Great company, great people, easy choice."

Young brings 13 years of retail e-commerce experience to his new post. Most recently, he was a Senior Vice President for the stationery and design start-up, Minted.com. Prior to this, he held high-level e-commerce, product management and marketing positions at Global E-Commerce, PNI Corporation, TheMan.com and Sapient Corporation, to name a few. He spent 2004-2010 at The Body Shop, the last four years as Vice President and General Manager of E-commerce, during which time he drove channel revenues up 60 percent and profits 175 percent, outperforming industry trends. He holds B.S. and M.S. degrees in mathematics from UCLA.

"I have a background in math and analytics and a passion for great user experience,” Young said. “Coupling this with my experience working with many online retailers, I hope to bring a structured process of taking calculated steps that will enhance Backcountry.com’s e-commerce profile.” Young has understood the significance of the Internet from early on. Though perhaps a claim to fame only among the Internet geek set (into which the people at Backcountry.com definitely fall), he created the 853rd website ever published. While at UCLA in 1994, he built a “dorky little page” that documented his personal interests of math research, mountain biking and cigar smoking. “Even then,” he said, “you could sense the magnitude of the impact this World Wide Web would have.”

About Backcountry.com:Backcountry.com is an online retailer of premium outdoor gear. The e-tailer carries more than 1,000 brands in various categories, including backpacking, camping, cycling, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. Backcountry.com also operates Bonktown.com, Chainlove.com, SteepandCheap.com, Dogfunk.com, WhiskeyMilitia.com, Departmentofgoods.com, Realcyclist.com and Hucknroll.com. Backcountry.com is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA).

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