June 7, 2011, 3:48 PM

Tails will wag for Amazon’s latest specialty e-retail site

Wag.com, operated by Amazon subsidiary Quidsi Inc., supplies the needs of pets.

Allison Enright

Editor

Lead Photo

Quidsi Inc., the operator of Diapers.com, Soap.com and BeautyBar.com, will add Wag.com, an e-retail site for pet products, to its portfolio of e-commerce sites that focus on packaged goods. Quidsi co-founder Marc Lore sent an e-mail to Diapers.com customers Monday announcing the venture, noting that Wag.com will debut in a few weeks.

Amazon.com, the No. 1 e-retailer according to the Internet Retailer Top 500 Guide, completed its acquisition of Quidsi in a deal valued at $500 million April 1. Diapers.com is No. 72 in latest edition of the Top 500 Guide.

According to Lore’s message, the site will carry thousands of products for dogs, cats, birds, fish, reptiles and small animals, including food and toys. The site will share Quidsi’s universal shopping cart, which allows consumers to shop across Diapers.com, Soap.com and Wag.com properties, and check out once. Wag.com will offer free two-day shipping on orders of $49 or more.

“Ever since [co-founder] Vinit [Bharara] and I started Diapers.com, customers have been asking when we would offer something for the other baby in the family,” Lore wrote. “That day is almost here.”

A Quidsi spokeswoman declined to provide further details about Wag.com.

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