June 7, 2011, 10:42 AM

Republic Makes Fashion Available to Customers Anytime, Anywhere with the Launch of a Mobile Optimized Website

Consumers can now search, browse and buy Republic products from the convenience of their smartphones through Venda’s advanced mobile platform powered by Digby

AUSTIN, Texas--Republic, the UK’s leading men’s and women’s multi-branded fashion retailer, announced today the launch of a mobile optimized website that creates a rich and unique shopping experience for consumers whether they are at home, on the go or in a Republic store. Whatever their fashion personality, customers can now easily and quickly access Republic’s wide range of sought after brands including house brands Miso, SoulCal and Crafted alongside third-party brands like G-Star, Diesel, Firetrap and Levi’s from the convenience of their mobile phones.

“A mobile optimized website that enables our valuable customers to research products, find Republic locations and purchase items whether they are out and about, at home or in one of our stores will strategically enhance our multi-channel strategy.”

Through the Digby-powered Venda Mobile Platform, Republic is introducing mobile as a strategic channel that complements its ecommerce site and more than 110 retail stores across the UK. Republic’s sleek and elegant mobile shopping experience will allow customers to search, browse and buy products in as little as sixty seconds when they visit www.republic.co.uk from popular mobile devices such as iPhone/iPod Touch, BlackBerry and Android. Key features of the mobile optimized site include: shop by category, large, rich product images with multiple views, detailed item descriptions, ratings and reviews, share through Facebook, Twitter and email, “find in store,” a size guide, an ever-present search bar, special offers and a store locator.

“It is clear that mobile is quickly becoming one of the most proven and relevant ways for consumers to have access to our products anytime, anywhere,” said Jo Molineux, Head of Multi-Channel at Republic. “A mobile optimized website that enables our valuable customers to research products, find Republic locations and purchase items whether they are out and about, at home or in one of our stores will strategically enhance our multi-channel strategy.”

The mobile commerce solution, known as the Venda Advanced Mobile Platform, is a feature-rich mobile portfolio powered by Digby, which is integrated with the Venda Enterprise ecommerce platform. This seamless solution provides brands and retailers with a unified platform to connect with and serve their customers when mobile – 365/24/7, delivering highly-personalized and rich shopping experiences.

“Mobile Commerce is growing at a phenomenal rate, and we are pleased that Republic has launched its new site on the Venda Advanced Mobile Platform,” said Jeffrey Max, CEO of North America, Venda. “This is a perfect example of convergent multi-channel commerce with the mobile channel joining Republic’s hugely successful Venda-powered online store and successful high-street stores. We are sure that the young, cool and trendy shoppers that typify Republic’s customers are going to be avid users of this new anytime, anywhere shopping channel.”

Mobile commerce is soaring at an exponential rate. According to a recent 2011 survey by Tealeaf, ten million UK consumers have used their mobile devices to order products or services.

“We are excited to work with Venda and Republic to create a unique and optimized mobile experience to help Republic build a more personal relationship with its most loyal customers,” said Dave Sikora, President and CEO of Digby. “We look forward to continuing to work with them to ensure the mobile channel is a long-term strategic success.”

About Republic

Republic is a true success story with a turnover of £225m in 2010. Considered as one of the pre-eminent British multi-branded retailers, with an impressive 115 stores in the UK and Ireland and a highly successful ecommerce site, Republic employs more than 2,500 people.

Showcasing the best fashion brands on the high street including own brands Miso, Soul Cal, Crafted, Candy Punk, Faux Real and Fabric of Life, alongside third party brands such as G-Star, Police, Firetrap and Diesel, Republic’s unique retail model provides wardrobe essentials and the season’s hottest looks, enabling customers to create their own unique and distinctive style.

Catwalk inspired, Miso is always on-trend, a must have brand with female fashionistas nationwide. Fabulous and affordable wardrobe essentials cleverly combine with the latest in celebrity ‘get the looks’. Alternatively, choose Soul Cal – a laid back men’s and women’s wear lifestyle brand reflecting pure spirit of California. British urban cool takes shape in Crafted – a music inspired denim heritage brand for him and her which gives effortless style an edge.

A broad pricing architecture ensures a wide customer appeal and reinforces both accessibility and exclusivity of brands. The offer presents exceptional value that is epitomized in Republic’s unrivalled promotional stance. As a trusted house of brands Republic carefully edits the best of each season to ensure only the hottest looks are always available. To learn more visit www.republic.co.uk. Follow us on Twitter @republicfashion and find us on Facebook at www.facebook.com/RepublicFashion.

About Venda

Venda is the world’s largest on-demand ecommerce provider. Processing over 1 in 50 of all UK non-food transactions, its highly flexible ecommerce platform offers retailers the scalability, stability and security for deploying world-class ecommerce sites.

With over ten years’ experience and a presence in the UK, US and France, Venda helps global retailers increase revenues and deliver a return on investment faster than traditional ‘buy and build’ methods. Its expertise in multichannel commerce and knowledge of payment regulations in different countries allows retailers to expand quickly into new markets.

As of December 2010, approximately 100 retailers of all sizes use Venda’s platform to handle millions of transactions each month. These include Accessorize, Anthropologie, Emma Bridgewater, Jimmy Choo, Paperchase, Royal Doulton, and Republic.

For further information please visit http://www.venda.com or join the discussion at www.twitter.com/vendaUK.

About Digby

Digby mobilizes retailers by helping them take a strategic approach to mobile commerce and in-store mobile engagement, delivering a unique retail branded experience for the mobile Web and rich Apps for today’s consumers whether they are at home, on the go, or in the retail store. Powered by the Digby Mobile Commerce Software Platform, Digby delivers a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Solely focused on the retail channel since 2006 and with more than 45 top retailers already enabled including Toys “R” Us, Costco, The Home Depot, Lilly Pulitzer, Wet Seal, Godiva, 1800-Flowers, Golfsmith, Orvis and many more, Digby is the leading provider of mobile commerce and in-store engagement for retailers. Learn more about us at www.digby.com.

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