In its second-largest acquisition, Amazon buys the company for $970 million.
The new dashboard contains proprietary features including the ability to view campaigns by publishing channel, combined campaign search and reporting.
New York – May 31, 2011 – Adknowledge, the leading long tail marketplace, announced the launch by its Affiliate Division of a new campaign management system with a combined cost-per-action (CPA) and cost-per-click (CPC) interface that offers affiliates increased flexibility and revenue potential. This interface is the culmination of two successful legacy platforms – Adknowledge’s AdStation, a highly targeted CPC offering, and Hydra’s leading CPA network – allowing affiliates the unique capability to launch and manage campaigns from one central location.
“Adknowledge is committed to empowering affiliates to maximize revenue potential by utilizing both CPC and CPA as complementary tools,” said Greg Bayer, General Manager, Adknowledge Affiliate Division. “By introducing this innovative and combined dashboard, we can offer the power of a hybrid solution with more flexibility and less complexity. Affiliates normally spread their risk over several networks but this is a labor-intensive approach. This interface brings a new level of efficiency for our affiliates – the luxury of using one system to manage two channels, with the ability to switch campaign type in real-time. Ever since Adknowledge’s acquisition of Hydra, this has been our top priority to continue to improve the affiliate user experience and offer hundreds of CPC and CPA campaigns in one central location – a stand-out in affiliate networks.”
The new dashboard contains proprietary features including the ability to view campaigns by publishing channel, combined campaign search and reporting, plus a robust filter system to easily identify and launch the best performing campaigns. Affiliates will find this tool vital in reducing their dependence on multiple networks and increasing their productivity in pursuit of campaign ROI.
In 2010, Adknowledge purchased Hydra (CPA network) cementing its position as the leading CPA-CPC partner for affiliate marketers. This combined interface is the final phase in the integration of these two networks and provides a powerful and intuitive platform to accommodate today’s time-strapped affiliate marketer. For more information, please visit http://www.adknowledge.com/publisher/affiliate.
Adknowledge operates the 4th largest marketplace for advertisers to connect with their target audiences in hard-to-reach places on the Web with similar ROI as search. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards and Hydra) to become the largest privately-owned Internet advertising network. The company connects advertisers with consumers across the long tail Web via multiple channels, including mobile, email, search, domains and social networks. For more information on Adknowledge, visit www.adknowledge.com.